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Visit East Midlands

Visit East Midlands is the strategic visitor economy partnership for our region. It brings together EMCCA, Local Visitor Economy Partnership partners (LVEPs), local authorities and the tourism sector, working in collaboration to grow the visitor economy. 

It exists to connect destinations, businesses, attractions, sport, culture, innovation, conference organisers and partners behind a shared plan that supports the East Midlands Growth Strategy ambition of delivering an additional £1 billion of visitor economy growth by 2035. 

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Cromford Mills during the popular annual Beer Festiva

The partnership creates a shared platform that celebrates the unique identity of individual destinations while building a stronger collective voice for the region. By working together as one connected destination, we can encourage longer stays, greater visitor engagement and increased economic impact, ensuring more people experience everything the East Midlands has to offer.

Together we are at the Centre of it All.

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Alpacas at Bluebells, Derby credit Visit Derby (1)

At the Centre of it All

At the centre of the country and the heart of unforgettable experiences. The East Midlands connects vibrant cities, world-class culture and inspiring landscapes, all within easy reach.