The Loop is about more than just walking – it is a big part of the Mayor’s plan to boost tourism, support local high streets and businesses, and encourage active travel like walking and cycling. It is also a way to bring the people of the East Midlands together, by celebrating what makes each part of the region unique.
The walking – and cycling – trail follows a network of historic waterways and existing public paths, connecting lesser-known locations and high streets that stand to benefit from increased footfall.
As part of a major digital campaign, Mayor Claire is walking and cycling the entire route, meeting with local residents, community leaders, and everyday heroes. She will use these conversations to highlight local issues, explore what is working, and share her vision for the future.